Research Brainstorming

For my research paper, I am claiming that in order to make a start up company successful, you have to place emphasis on the design process; graphic design, marketing, social media, and the facial look of your company. Using articles and academic journals, I will find research to back up my ideas that graphic design and the way you present yourself as a company is the most important thing to success. I hope to help my readers understand that although there are many levels of starting a business, the design and layout for your company should be first and foremost.

My audience is PRO/CON:
Honestly, my audience is probably both pro and con. I think this would be more informing them to make a choice and see why this would be important to any business. My goal is to help them place emphasis on what I think is important to any business. 

Honestly, 

Who is your audience? Why do they find your claim initially unacceptable?

My audience is primarily young entrepreneurs. They are people who are wanting to change the world with their start up. I'm thinking my article would be great for a LinkedIn story or something. They find it initially unacceptable because they were just in school being taught the business side of things but they will find it most helpful because you need design thinking in everything you do.

What does your audience value the most?

My audience values the people. They value their customers because it's their customers who have gotten them to the point they are now. 

What does your audience fear the most?

They fear failure. They fear putting so much time, effort, and resources into something that could potentially flop. I want to show them how they can succeed. 

Audience Counterarguments:

           

            But what about other models in business? What are their purposes?

           

            But design is not the most important thing. In fact, I would probably spend the least about of money on the design of the company. It works for a lot of other companies.